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Published on : Friday, January 29, 2016
Driven by campaigns such as ‘Go Domestic’ and ‘Cuti-cuti 1Malaysia Dekat Je’, the Malaysian tourism industry is expected to maintain its 9.6 per cent contribution to the Gross Domestic Product (GDP) this year.
While speaking to reporters at Mita Tourism Fair 2016 in Kuala Lumpur today, Tourism Malaysia director-general Mirza Mohammad Taiyab, said, “All this while we have been at 9.6 per cent (contribution). We believe we can maintain that, but if the overall number of tourism enterprises expands, that would be better.”
He added, “When there are more enterprises, the GDP contribution from the tourism sector will increase.”
This year, the industry projects 66.8 million local tourists with RM45.7 billion in domestic tourism revenue, up from last year’s 63.7 million tourists with RM43.5 billion revenue.
On foreign tourist arrivals, Mirza said, as of September 2015, foreign tourist arrivals stood at 19.05 million compared to the previous year’s target of 28 million, and the number was expected to increase to 30.4 million this year.
The Mita Tourism Fair 2016 is three-day event organised by the Malaysian Inbound Tourism Association (Mita), with the support of Tourism Malaysia.
The Mita Tourism Fair 2016 promises visitors exciting domestic holiday offers by 150 display booths put up by 100 tourism operators to market their products which targets 20,000 visitors and sales worth RM10 million.