Malaysia: Tourism stakeholders urged to implement Muslim-friendly concept

Published on : Tuesday, April 18, 2017

Malaysia outbound travelIn a bid to attract more Muslim tourists to Malaysia, tourism industry players are encouraged to implement the syariah-compliant and Muslim-friendly concept.


Deputy Tourism and Culture Minister Mas Ermieyati Samsudin said this was in line with Malaysia being known as a Muslim-friendly tourist destination and also because of the high purchasing power of tourists from Muslim countries.


“An Arab tourist can spend nearly RM10,000 in a day and it would be a loss if our tourism industry players do not take advantage of this,” he told reporters after opening a mini-symposium on Islamic tourism in Kuala Lumpur last week.


On the symposium, the first ever organised by the Islamic Tourism Centre (ITC), she said it would be a platform for industry players and academicians to discuss issues on Islamic tourism.


Mas Ermieyati said they should provide services which are syariah-compliant and Muslim-friendly, like prayer room and halal food, for the comfort of tourists.


She said the ministry was targetting to attract 5.5 million Muslim tourists to come to Malaysia this year.


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