Malaysian state of Sarawak hopes to double Chinese tourist arrivals

Published on : Friday, May 20, 2016

Chinese tourist vehicles in North ThailandThanks to improved tourism facilities, Malaysian state of Sarawak is optimistic of doubling Chinese tourist arrivals this year to 20 per cent.

“Sarawak sees a 10 per cent increase in Chinese tourist arrivals, annually, but this year STB aims to double that figure,” Sarawak state Tourism Board (STB) Marketing Manager (North Asia) Catherine Lau told reporters after the launch of the Tourism Malaysia Pavilion at the Beijing International Tourism Expo Friday.

The soon-to-be launched connecting flight service between Hong Kong and Kuching will also help in boosting tourist arrivals. The twice weekly connecting flight service would begin from May 28.

Lau said the soon-to-be launched connecting flight service would further increase Sarawak’s appeal to Chinese tourists as the flights from Hong Kong to Kuching would only take three-and-a-half hours.

“About 52 per cent of Chinese tourists arrived in Sarawak are free independent travellers who are looking for travelling experience, not just for holidays,” she said.

She said Sarawak offered niche tourism products which focused on, among others, culture, nature, adventure and a mixture of modern and British era atmosphere.

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