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Published on : Saturday, January 23, 2016
Maldives is among the leading tourist destinations participating at the 36th edition of Fitur, an annual tourism trade fair held in Spain. The Maldives Marketing and Public Relations Corporation (MMPRC)is representing the country along with 12 industry partners.
Maldives stand, with 65sqm, represents the different segments offered in the destination. In order to expand the image of the Maldives stand and to get more exposure, advertisement slots were taken from different locations at the exhibition, which were means to promoting the Visit Maldives Year 2016 campaign, the MMPRC said in a press statement.
Acting Managing Director of MMPRC, Mr. Haris Mohamed, is leading the Maldives delegation. He also gave an interview to travel weekly and took part in different seminars organized by UNWTO during the global event.
Fitur, one of the grand global events for the tourist industry, is taking place from 20 to 24 January. A wide range of destinations come together under one roof to establish contacts, conduct business and discuss the latest trends and patterns in the tourism and hospitality industry.
Fitur is also an important platform to reach the lucrative Latin American market (Spanish speaking countries including Mexico, Colombia and Argentina) as well as the Portuguese speaking countries (Portugal, Brazil).
The number of Spanish tourists visiting the Maldives has steadily grown in the past 3 years. In 2015, the Maldives saw a 15.6 per cent growth in Spanish holidaymakers compared to 2014, with a total of 16,273 tourists. The Spanish market is a seasonal market to Maldives with a market share of 1.5 per cent.