Maldives reach tourism target before year-end

Published on : Wednesday, November 27, 2013

Maldives-250x188The Indian Ocean tourist hotspot, The Maldives, has reached its tourism target of one million arrivals for the current year, according to statistics released by the government Minister of Tourism of Maldives Ahmed Adheeb said that by the end of last Sunday,
tourist arrivals for 2013 had reached 1,000,203, Xinhua reported citing local media Tuesday.

 

“We achieved our target on Nov 24, I’d like to share this great news with you,” he said.

 

This year, tourist arrivals were highest from Asian and East European countries.

 

Adheeb informed tireless efforts were made to achieve this target amid serious political
challenges, and that a higher target will be set for next year.

 

He said expenditure on tourism is an investment, and that several dollars will be earned
for every one dollar invested in the tourism industry.

 

Therefore, the Maldivian government is attempting to double tourism-related investment
of $6.6 million.

 

Tourism accounts for a phenomenal 70 per cent of the Maldives’ gross domestic product
(GDP).

 

Most tourists arrived from Asian countries whilst eastern European tourists too majorly
contributed to the figure, Adeeb said. The number of tourist arrivals from Europe is
gradually improving, he added. The minister hailed the arrival of over a million tourists
as a major achievement to the industry despite several obstacles.

 

Adeeb noted the efforts of tourism promotion and new airlines to Maldives as the factors
which helped the country reach the milestone.

 

“It’s a major victory for the whole country. This victory has been made possible amidst
boycott campaigns and other such obstacles. Resort owners, ministry employees and
MMPRC (Maldives Marketing and Public Relations Corporation) have worked really
hard for this,” Adeeb said.

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