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Published on : Saturday, April 16, 2016
The Malta Tourism Authority, in collaboration with the Malta Film Commission and the Malta Union of Tourist Guides, has recently organised a Screen Tourism Training Course for licensed tourist guides.
The Ministry for Tourism and the Malta Tourism Authority recognised the growing importance of screen tourism and felt that there was the need to organise a course specifically training guides on how to conduct professional screen tourism tours. Screen tourism is a genre within tourism that provides a link between a location and a film or a TV series – during or after the shooting.
In total, 42 licensed guides successfully completed the ten hour screen tourism course. The lectures were held at the Institute of Tourism Studies, with the final lecture being held in Valletta, where the guides had to deliver part of the film tour. Guides were also expected to create a booklet with images and other resources which could be used during the tour. The course, which was funded by the MTA and benefitted from the professional input of Malta Film Commission officials, was organised via the Malta Union of Tourist Guides and coordinated by Ms Patricia Flores Martin, a qualified International Guides Trainer.
Malta‘s history as a film location spans over nine decades, with the first film having been shot in Malta in 1925. The Islands have been attracting film productions due to a number of factors including a range of versatile locations, a skilled and adaptable workforce, a safe environment, long hours of daylight, competitive rates for crews, artists & extras, a substantial portfolio of fiscal incentives, and good flight connectivity.
An award-giving ceremony was held at MTA Head Office in Valletta during which certificates were presented to the licensed guides who successfully completed the Screen Tourism Course. The ceremony was presided over by MTA CEO, Mr Paul Bugeja, together with Film Commissioner, Mr Engelbert Grech, and Malta Union of Tourist Guides President, Ms Jennifer Attard.
MTA CEO, Mr Paul Bugeja said “This course is in line with the Authority’s active interest and support of this emerging segment of the Maltese tourism product offer. Screen tourism is a growing phenomenon, with more and more destinations across the globe benefiting from a booming screen industry. Such courses can help provide a higher quality service level to tourists and we are pleased that this first course was well received by the participants”.