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Published on : Tuesday, December 15, 2015
Destination Canada is happy to announce that Rupert Peters, Regional Managing Director, Destination Canada will now be heading the India market.Rupert joined Destination Canada in May 2008 and is based in their London office. His core responsibility includes overseeing marketing and operations across the primary markets of the UK, France, Germany, Australia and India.
Prior to his appointment, Rupert worked for VisitBritain (VB), the UK’s national tourist board, with a career spanning two decades and held a number of senior marketing and management positions in London and throughout the world.
His Visit Britain international assignments included three years (2004-2007) in New York, as Executive Vice President for the Americas where he was responsible for operations in the US, Canada and Latin America. Prior to this, Rupert was based in Sydney with responsibility for Australasia during 2000-2004.
Rupert joined VisitBritain in 1986 and has held key positions at their various offices, among them being Stockholm and Madrid . Rupert returned to London in 2007 as Head of VB’s European operations.
Born and educated in Britain, Rupert attended Warwick University where he graduated with an honours degree in Politics. He also holds an MBA from Warwick Business School.An avid sports fan; particularly football, golf and rugby, his other interests include travel and according to his EQ profile he is a Cultural Explorer.