Manchester Airport Launches #USADirect Marketing Campaign

Published on : Tuesday, January 17, 2017

Manchester AirportToday Manchester Airport has launched its first multi-channel, multi-audience marketing campaign to showcase the breadth of destinations it offers to the USA.

 

The #USADirect campaign will see the airport reach out to all areas of its catchment area that spans as far north as the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.

 

Dedicated print and radio ad campaigns will go live during the eight month campaign in Liverpool, Leeds, Birmingham and Newcastle. These will be integrated with an aligned social media campaign and experiential events.

 

The campaign is set to reach in excess of 10 million people and will highlight all of Manchester Airport’s 13 American destinations.

 

Underpinning the whole activity is a competition, hosted on the airport’s website where a holiday to the States is on offer. The prize will be drawn in August once the campaign comes to an end.

 

Patrick Alexander, Head of Marketing at Manchester Airport, said: “Manchester Airport continues to grow its long haul offering, particularly to America, which is one reason why we have launched our #USADirect campaign.

 

“Another reason is several, smaller, regional airports have lost their connections to the USA, so what better time to showcase the offering from Manchester, which has excellent ground transport links to these cities, making it a viable choice for a direct flight to America.

 

“The multi-channelled approach will ensure we maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium.”

 

A wealth of USA destinations have launched in the last few years from Manchester including Miami, Los Angeles, Atlanta and Boston. This year also sees two carriers launch San Francisco. Outside of London, Manchester is the only airport in the UK to offer these routes.

 

Manchester Airport is the UK’s third largest with 25.6m annual passengers. Its two hour catchment area is home to in excess of 22m people who have more than 210 direct destinations available, served by 70 plus airlines.

 

Source:- Manchester Airport

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com