Published on : Monday, April 3, 2017
‘Our Fans by Peter Blake’ is an original artwork created by the ‘Godfather of British Pop Art’. It was commissioned by Mandarin Oriental Hyde Park, London to cover its facade during its recent renovations. Now the hotel, and their creative agency, LONDON Advertising, is launching a global competition to find the best ‘second life’ for the poster when it comes down in May.
The only catch: do you have a wall 65 metres wide to hang it? Or do you have another inspirational idea for how it could be used for public benefit or to benefit your favourite charity?
Measuring 65 meters wide by 24 meters tall, the poster features 100 Fans of the hotel including Morgan Freeman, Dame Judi Dench and even reunites the Beatles as Sir Paul McCartney and Ringo Starr are on the artwork.
The competition is open to anyone – all you have to do is submit your idea in no more than 100 words. Entries must be received by 5pm on Monday 10th April 2017, and the winner will be responsible for any costs associated with the winning idea including collection and storage. Any profit from this ‘second use’ must be directed to a charity.
The Judging Panel includes:
Sir Peter Blake
Jill Kluge – Group Director of Brand Communications, Mandarin Oriental Hotel Group
Michael Moszynski – Founder, LONDON Advertising
Gerard Sintes – General Manager of the hotel
Source:- Mandarin Oriental
Tags: Mandarin Oriental Hotels