Mandarin Oriental, New York Launches Collaboration With Photographer Alice Gao On #MyViewYork Social Media Campaign

Published on : Saturday, April 30, 2016

new-york-13-central-park-05 Mandarin Oriental, New York is delighted to announce its partnership with New York City-based photographer and influencer Alice Gao as the guest curator of its #MyViewYork social media campaign. Now in its second year, #MyViewYork is focused on capturing unique views of the city, and invites visitors and locals alike to discover New York with a fresh perspective.

Using her personal visual narrative, Gao will photograph iconic and unexpected cityscapes, ranging from the brownstone facades of the quaint West Village neighborhood to the blossoming tulips in Madison Square Park while taxis pass by in the distance. Each image will be shared with the campaign’s designated hashtag, #MyViewYork.

“For any photographer, New York City is an endless source of inspiration and each season presents a new vantage point from which to discover the city,” said Alice Gao. “As guest curator of #MyViewYork, I look forward to capturing the city as I experience it each day and taking Mandarin Oriental, New York’s followers on a journey with me over the next year.”

“Our panoramic views looking out onto Central Park, the Hudson River and the Manhattan skyline from Mandarin Oriental, New York are by far the most popular photos shared by guests on social media,” said General Manager Susanne Hatje. “Capturing the destination in this way has allowed us to share that unique perspective globally and engage a wider audience. Following the success of #MyViewYork last year with up-and-coming photographer Christian Chantemargue, we are excited to embark upon the second chapter of this campaign with Alice Gao allowing our followers to explore the city through her distinctive photographic lens.”

#MyViewYork images are featured each week on the property’s various social media channels, including Instagram, Facebook, Twitter, Tumblr and Pinterest. Fans and followers will then be invited to share their own photos using the #MyViewYork hashtag during a consumer promotion that will take place at the end of the year.




Source:- Mandarin Oriental

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