Marcliffe Hotel and Spa at Pitfodels gears up for tourists from the Far East

Published on : Friday, July 7, 2017

Marcliffe Hotel and SpaStewart Spence, owner of the five-star Marcliffe Hotel and Spa at Pitfodels, was shocked to discover the Granite City was totally off the radar for Risa Feldman, an award-winning travel journalist and radio and TV host in the US.

 
Mr. Spence, who has since featured in one of her shows, said she promised to include Aberdeen in a future programme. Mr. Spence will concentrate on attracting business from tourists and not the corporate market which “already knows about the Marcliffe”. He was targeting China and Japan in particular,

 
Mr. Spence said, “It’s nice to see a little upturn in the energy industry locally but it’s not going to make that much difference to my business. Companies are still being very careful about how they spend their money, and that’s not going to change.”

 
The Marcliffe started preparing itself for the Far East market a couple of years ago, when all its promotional material was translated into Chinese. On the north-east’s own potential for tourism, Mr. Spence said: “We are sitting on an asset that many people don’t know anything about. There’s such a big world out there that we haven’t really bothered with before. Tourism has been off the map because of oil and gas.”

 
He said the Marcliffe was also seeing a growing number of Icelandic visitors taking advantage of Icelandair’s flights between Keflavik and Aberdeen.

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