Marketing Birmingham launches new microsite to know more on the destination

Published on : Thursday, July 16, 2015

Marketing BirminghamWith Birmingham and its surrounding areas gearing up for a host of landmark events throughout the summer and autumn, Marketing Birmingham has launched a new microsite as part of its long-term campaign Welcome to More.

The site builds on 18 months of marketing and communications work targeting overseas visitors and investors, which has ranged from advertising campaigns to attending international tourism events. This has focused on European markets such as Spain, Germany and France – plus long haul destinations including the East Coast of the United States and Asia (primarily India and Japan).

Welcome to More highlights the transformation the city is experiencing, with over £1 billion in investment now coming to fruition. It encompasses everything the city region will have to offer – from the £600 million redevelopment of New Street station, to major cultural events including the Birmingham Weekender and The Big Hoot.

The microsite will become a central information point, providing further details about the milestones taking place across the local area. Marketing Birmingham has developed a range of other tools for Welcome to More, including a downloadable festivals planner, digital advertising campaign and door drop leaflets targeting national audiences who can take a direct train journey into Birmingham city centre. A social media campaign will be using the hashtag #morebirmingham.

The microsite also complements the content already available for stakeholders on the Birmingham Toolkit. Local organisations can download tools such as factsheets, a press pack, digital banners and an events calendar to help them sell Birmingham as a global destination to visit, invest and meet.

Involving a range of local partners, Welcome to More has already helped to raise awareness of the area with UK and international audiences. Rough Guides has listed Birmingham as one of the world’s top ten destinations to visit in 2015, while the city attracted a record 48 foreign direct investment projects in 2014/15.

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