Marketing campaign launched to boost WA caravan and camping holidays

Published on : Thursday, May 26, 2016

Marketing campaign launchedIn order to promote the diversity of caravan and camping holidays available in WA, Tourism WA, the Caravan Industry Association of WA (CIAWA) and the Department of Parks and Wildlife are collaborating on a marketing campaign.

The campaign started on Sunday (May 15) and will continue through to June 2017 across a range of print, digital, social media, PR, radio and TV outlets.

The main target of the campaign are WA residents.

The campaign is part of the multi-agency WA Caravan and Camping Action Plan 2013-2018 which aims to improve the supply, delivery and promotion of caravan and camping in the State.

Consumers will be encouraged to visit the CIAWA website to drive bookings for its members, and also Parks and Wildlife’s Park Stay WA website for National Park information and bookings.

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