Marketing excellence for Durrell’s Lonely Dodo – Jersey

Published on : Wednesday, November 27, 2013

jersey logoThe Lonely Dodo struck a chord with audiences around the world when he hit our screens seven months ago.

 

Ever since his endearing digital media campaign to highlight the plight of endangered species has proved a massive success for Durrell’s marketing team.

 

To date the campaign has won three prestigious awards, the latest was received just last week when he picked up an industry ‘Oscar’, taking the title of ‘Best Marketing Project’ at the annual BIAZA (British and Irish Association of Zoos and Aquariums) awards.

 

In September he took top spot for the ‘Best Use of Digital Media’ in the Third Sector Awards for Excellence and having not only scooped the prize for ‘Best Use of Media’ in the Jersey CIM Awards but also awarded the overall ‘Judges Choice’ title, he has now been shortlisted in the UK CIM Awards, the winners of which will be announced at a glittering ceremony in London in February.

 

Kelly Barker, Head of Marketing and Commercial at Durrell said, “This is a massive achievement for us, we are relatively small marketing team working within a charitable organisation. So far The Lonely Dodo has beaten off stiff competition from many, more well established brands. The fact that our campaign has not only been recognised within the local and national marketing community, but also acknowledged as representing excellence in the hugely diverse charity sector along with the zoo community is fantastic.”

 

Durrell collaborated with Academy award-winning animation studio Aardman and brand agency TheFrameworks to produce the lonesome Dodo in the four-minute short. Long-term supporters and friends of the charity Stephen Fry and Alistair McGowan helped bring him to life.

 

Source:- Jersey

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