Marketing Greece honored at 25th World Travel Awards (WTA) 2018

Friday, July 20, 2018

At the 25th World Travel Awards (WTA) 2018, Marketing Greece has been honored as Greece’s Leading Innovative Destination Marketing Organization, for its innovative campaigns and contribution to the promotion of Greek tourism.

 
The WTA are considered as the “Oscars” of the tourism industry, recognizing excellence in travel and hospitality for the last 25 years. Their annual ceremonies witness some of the leading figures in tourism at the international level. The WTA Europe Gala ceremony took place recently at the Zappeion Megaron Hall in Athens.

 
To quote Marketing Greece CEO Ioanna Dretta, “This is a great moment… an award which gives us the incentive to continue our work and confirms that our efforts are towards the right direction. The award goes first of all to SETE, the instigator of our existence; the company’s executives; our allies and supporters.”

 
For this year’s season, Marketing Greece’s main priorities include the promotion of Greece’s most attractive and promising tourism products to markets abroad, including sun & beach, culture, city break holidays and gastronomy. Marketing Greece also includes cooperation with leading media outlets focusing on Greece.

 
“Greek tourism has a lot to offer in destinations and experiences. Our aim is to show to the global community that Greece is unique,” Dretta added.

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