Published on : Monday, January 23, 2017
Marriott Content Studio and luxury global brand JW Marriott Hotels & Resorts today announced the premiere of “Two Bellmen Three”. The action packed third-film in the award-winning franchise takes place in Seoul, South Korea in and around the JW Marriott Dongdaemun Square Seoul. The highly anticipated film is the first Asian installment and draws inspiration from the creative world of K-Pop and Korea’s acting, singing and online communities, bringing Korean culture to life in a multi-faceted love-story that explores relationships and the drive to succeed.
Actors and stuntmen William Spencer (Spider-Man; Spider-Man 2) and Caine Sinclair (NBC’s Grimm; How I Met Your Mother) reprising their roles as heroic bellmen Gage and Christian. The bellmen are in Seoul as competitors in the “Global Bellmen Games,” a celebration of the exceptional talents of bellmen featuring amazing obstacle course challenges, talent show aspects and skill-based games. Joining the series are Ki Hong Lee (Maze Runner, Unbreakable Kimmy Schmidt) and Jessica Jung (Former Girls’ Generation member), who play a couple getting married at the hotel at the same time as the games.
“We are so honored to be part of the Two Bellmen short film series, a fun, outside-the-box marketing endeavor,” said Jessica Jung. “It was thrilling to take on roles that resonate with a new generation of globally-minded guests, while further expanding an appreciation for Korean culture through a unique perspective.”
Ki Hong Lee added, “It was a pleasure to be a part of this creative project, working with Director Daniel Malakai Cabrera and a team of diverse actors. We hope that our characters afforded greater depth to the local destination, adding color to both the setting as well as the characters’ lives.”
Two Bellmen Three is available for viewing on Marriott’s YouTube channel, Marriott.com and additional digital platforms, including JW Marriott guest room televisions and partner channels.
A “black carpet” premiere gala was held at JW Marriott Dongdaemun Square Seoul, with the exclusive screening draw a number of VIP guests including Bart Buiring, Chief Operations Services Officer, Lothar Pehl, Area Vice President along with film executive producers David Beebe, Vice President, Global Creative & Content Marketing; Anka Twum-Baah, Vice President, Customer Loyalty & Content and Tony Chow, Director, Creative & Content Marketing Asia Pacific at Marriott International. Platinum Marriott Rewards Members were invited to an exclusive viewing along with media friends and other distinguished guests.
“We are thrilled to showcase the beautiful city of Seoul in the third installment of the fun and exciting Three Bellmen series, following the success of the franchise in the U.S. and Dubai,” said Peggy Fang Roe, Chief Sales & Marketing Officer, Asia Pacific, Marriott International. “In this bold and original film project, our two intrepid bellmen return with their humor and action-packed moves, blended with globally appealing elements from Korean traditional and pop cultures while spotlighting the exceptional service and luxury guest experience tied to each distinctive JW Marriott property.”
As with the previous two films, Two Bellmen Three was written by Daniel Malakai Cabrera. Daniel reprised his role as “Pablo” and co-directed with Mark Spencer on this production. Daniel is the founder of Substance Over Hype, a creative collective which conveys much of its storytelling through vigorous movement such as parkour, dance, stunts, martial arts, and music. Two Bellmen Three pushes the boundaries of advertising within the hospitality industry to reach the next-generation traveler.
“Today’s millennials plan and travel differently, often accessing information via their peers or through other conversations they’re having on social media,” said David Beebe, Vice President, Global Creative & Content Marketing at Marriott International. “And Two Bellmen Three delivers Marriott International’s core proposition, a luxurious hospitality experience with elevated offerings and personalized experiences, to this audience using their preferred, and thus more impactful, social channels.”
Tony Chow, Director, Creative & Content Marketing, Asia Pacific at Marriott International, added, “Not only does this innovative film franchise help drive interest and awareness of our brand, it inspires and engages customers with its creative storytelling – enhanced by the appeal of the local destination and the ever-growing popularity of Korean culture.”
To celebrate the release of the Two Bellmen Three, Marriott International is offering “My Bellmen Packages” for across properties in Seoul Korea. For bookings made from 19 Jan, to 30 April 2017 at participating hotels, guests will be able to enjoy exceptional stay, wedding, food and beverage and spa experiences – all themed under the Two Bellmen series.