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Published on : Wednesday, May 20, 2015
Yesterday, the Marriott Content Studio – in partnership with Marriott Hotels, the company’s flagship brand – premieres its second original short film, French Kiss, with a global YouTube launch followed by a gala screening and party at the Marina del Rey Marriott in Los Angeles this evening. The multi-platform, all-screens distribution strategy, includes digital – limited theatrical release, Marriott Hotels’ guest rooms, as well as on Marriott.com and to the 50 million Marriott Rewards members.
Starring Tyler Ritter (The McCarthy’s) and Margot Luciarte (French Model and Actress), French Kiss was directed by John Gray (Ghost Whisperer; Profiler; D.O.A.) and produced by Ian Sander and Kim Moses of Sander/Moses Productions/SLAM (Ghost Whisperer; Profiler; D.O.A.).
The 23minute film follows Ethan (Tyler Ritter), an international business traveler on a trip to Paris that is all work, no inspiration. In town to speak at an innovation and technology conference at the Paris Marriott Champs Elysees, Ethan has spent his time in the city of lights preparing for his speech – until his laptop goes missing. Margaux (Margot Luciarte), a beautiful young Parisian woman, wants to pull Ethan out of his work-only mindset and into her brilliant world of wonder and adventure. Through magical realism that can only happen in Paris, Margaux captures Ethan’s imagination with a string of clues, showing him the beauty of the city and its iconic locations through her eyes. The audience follows Ethan on his magical journey of exploration, falling under Margaux’s spell. When the two finally meet in front of the Eiffel Tower, Ethan sees with his own eyes that the choice has always been up to him, and the audience is reminded how travel should inspire and delight.
“On the surface, French Kiss is a story about a business traveler set in Paris,” said David Beebe, vice president, Creative and Content Marketing at Marriott International. “When you delve deeper into the film, you discover the characters are taking you through a brilliant travel story as they navigate through the streets of the city through magical realism that can only happen in Paris. French Kiss was developed to entertain audiences through original storytelling where the brand and hotel play a character – ultimately inspiring viewers to travel. Short films are just one part of our content mix and overall ‘3C’ content marketing strategy of producing engaging content that builds communities that drive commerce.”
Said Kim Moses, Executive Producer of French Kiss, “Our experience working with Marriott was a creative dream. Working with Marriott Hotels and the Marriott Content Studio, the only parameters that were given to us were to make it to appeal to Millennials, shoot in Paris and subtly tell the story of what it means to travel brilliantly. We were then given the creative license to thread that needle with global appeal. Having this support and creative freedom allowed us, along with writer/director John Gray, to produce a pure vision that allows the audience to laugh and be emotionally, romantically and magically touched in a universal way.”
Said Tyler Ritter, “To work on French Kiss was an adventure in and of itself, being set in the beautiful city of Paris. Playing Ethan Holloway was an incredible learning experience as the character’s beliefs are constantly challenged by his surroundings, and I believe his journey to be particularly inspiring.”
To celebrate the premiere, Paris Marriott Champs Elysees has created a special French Kiss experience that retraces the footsteps of Margaux and Ethan through the city, inviting guests to recreate the romance and intrigue of the film for themselves. Guests will be encouraged to leave their mobile devices behind and discover Paris for themselves. The hotel will provide a printed map to guide guests, tickets to attractions, such as the Eifel Tower and The Louvre and a Polaroid camera to capture picture perfect moments they can share on social media. For more information, go to: (insert URL)
Since its launch in September 2014, the Marriott Content Studio has announced a string of talent partnerships to feed its global content pipeline. A summary of deals includes:
In recognition of Marriott’s innovative and game changing marketing, MIP TV awarded the company its prestigious 2015 Brand of the Year. The MIP TV award is world renowned for recognizing the best in video marketing and branded entertainment and how original content has become a high-impact strategy to connect with consumers and create new partnerships in the entertainment industry.
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