Published on : Friday, March 15, 2019
Marriott’s newly renamed travel program Marriott Bonvoy members will be the big winners.Karin Timpone, global marketing officer, Marriott International said that our marketing partnership with Mercedes-AMG Petronas Motorsport team will give Marriott Bonvoy members, many of whom are fans of the team, the opportunity to pursue their passion for the sport.
Throughout the F1 racing season this year Marriott International and Mercedes-AMG Petronas Motorsport expanded partnership will give Marriott Bonvoy members VIP experiences.
Other member experiences will include behind the scenes access with the team over Grand Prix weekends and get the ultimate fan selfie where drivers, media and celebrities hang out, visits to the team garage, and prime viewing venues and other experiences at races throughout the season.
Toto Wolff, team principal, Mercedes-AMG Petronas Motorsport was delighted to expand their marketing partnership with Marriott International. He said that they can already look back on a very successful seven years together, but now they are taking their marketing partnership to a whole new level.
There will be a marketing partnership of seven years which will see significant expansion.
For the leading global brands who wish to strengthen brand awareness Formula One is a good marketing platform.