Marriott highlights its goals to achieve European growth

Published on : Thursday, March 9, 2017

marriottMarriott International has planned to increase its portfolio in the region of Europe all across its various service segments.

 

Amy McPherson who is the president and managing director for Europe has mentioned that the company has established some really ‘ambitious goals’ for 2020. She added that they had been planning to expand their leads into the full-service and luxury sectors with an aim to own the largest portfolio in the upscale tier and also to win with millennials by offering them an exclusively affordable lifestyle category.

 

In fact, this is the very first vision for development the company has declared ever since it has merged with Starwood Hotels & Resorts in the month of September.

 

The 2020 goals of Marriott include:

 

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