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Published on : Thursday, June 11, 2015
Marriott Hotels, the flagship brand of Marriott International Inc., and Netflix announced a groundbreaking partnership to revolutionize the guest room entertainment experience. Guests staying at select Marriott Hotels will be able to subscribe to Netflix or sign into their existing accounts simply by using the Netflix app on the hotel’s internet-connected guest room televisions.
For Marriott guests who increasingly want to view streaming content on the road, the enhanced entertainment option means Netflix members can set aside their mobile devices and watch Orange is the New Black, House of Cards, Marvel’s Daredevil and a growing library of originals, kids titles, movies and TV shows on wide-screen HDTVs for the first time in hotels.
“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,“ said Matthew Carroll, vice president brand management, Marriott Hotels. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
With this agreement, Marriott Hotels is the first hotel brand authorized to offer guests direct access to their Netflix accounts as part of its guest room entertainment offering. Netflix is currently available at six properties, with six more launching this summer. The brand plans to expand Netflix to 100 of its properties by the end of 2015, and to nearly all of its more than 300 properties in the U.S. by the end of 2016.