Published on : Monday, February 20, 2017
The U.S. travel ban did not have quite an impact on the hotels of the chain of Marriott International. However, it seems the biggest threat to the U.S. hotel business might come from a shift in the viewpoint of the eyes of the foreign travellers, particularly the group tourists.
Arne Sorenson who is the CEO of Marriott International said that they do not possess a great deal of data regarding this.
But then, they would like to acknowledge that it is truly quite a big deal in terms of paid travellers. The seven countries that have called out in the executive order are not the places where there is quite a lot of travel that comes to the U.S.
Marriott is already witnessing certain groups of travellers making a transition from the U.S. and towards other tourist locales.
The company is still in a strong position enough to serve those particular target customers outside the U.S. Sorenson also added that the executive order is symbolic and probably it might imply that tourists from all across the world should be aware that they should not visit this region.
International group tourists have stated that they do not intend to bring in large groups to the U.S.
Marriott also plans to sell off about $1.5 billion of its assets. It would do this in order to recoup a few expenses that been incurred through the acquisition and integration of Starwood.
This renowned brand is also striving to integrate the loyalty programs of Starwood and Marriott onto a single platform.
But then, Sorenson said that tourists should not expect a very strong performance of this hotel chain in 2017.