Published on : Thursday, April 25, 2019
Marriott International announced that it expects to expand its footprint in Mexico by more than 50 per cent till 2023 end. In 2018, the company signed 36 deals in the Caribbean and Latin America. It includes more than 2,300 rooms or close to 40 per cent of total rooms in Mexico.
With these new deals, Marriott’s total Mexico pipeline now features nearly 50 properties consisting of 8,000 rooms across the country – from Mexicali to Cancun, including key gateway cities such as Mexico City, Guadalajara and Monterrey and resort markets like Cancun, Los Cabos and Puerto Vallarta.
Marriott Bonvoy – the company’s new loyalty program also has been launched.
As per Laurent de Kousemaeker, Chief Development Officer for Marriott International in the Caribbean and Latin America, Mexico continues to be their biggest and most successful market in the region.
The company signed two projects in 2018 that will further enhance Marriott International’s luxury offerings in Mexico – Ritz-Carlton Reserve in Riviera Nayarit and Riviera Maya Mexico EDITION.
To date Marriott’s hotel owners have seen even greater benefits from growing loyalty program membership, which now tops 125 million members, reduced charge out rates, higher luxury redemptions and a growing proportion of bookings from our direct channels. In the Caribbean and Latin America Marriott International has over 4.1 million Marriott Bonvoy members.
Tags: Marriott International