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Published on : Tuesday, November 29, 2016
As part of a visit to Mexico, Arne Sorenson, President and CEO of Marriott International, Inc., announced the signing of four hotels in the country. Following an aggressive expansion strategy in one of the region’s key markets, Marriott expects to add the new properties to its existing portfolio of 70 hotels. The company operates more than 200 hotels in the Caribbean and Latin American region, spanning 20 brands in 33 countries and territories.
“We are very excited to continue growing our reach in Latin America with brands as diverse as Renaissance, AC Hotels by Marriott, Westin and Aloft,” said Sorenson. “These new projects are driven by a solid increase in the demand for business and leisure travel to this dynamic part of the world. They also reaffirm our commitment to delivering high-quality hotel development projects and maintaining investor confidence in our innovative brands.”
DEMAND INCREASES FOR FULL-SERVICE BRANDS
Marriott is meeting the growing demand in the full-service segment in Mexico with the signing of The Westin Puebla. Owned by IDEURBAN and managed by Marriott, the hotel is set to open in the second half of 2018 and will bring the Westin brand’s innovative wellness initiatives to one of the oldest cities in the region. The property will join Westin’s portfolio of hotels throughout the country, including in Mexico City, Guadalajara and Cancun. Two additional Westin hotels are under construction in Cozumel and Monterrey, expected to open in 2017 and 2018, respectively.
Ideally situated in the heart of Angelopolis, one of Puebla’s most important business, commercial and residential developments, The Westin Puebla will be part of a multi-purpose complex to include Westin residences, boutiques, restaurants and office space. The hotel will be designed by renowned architectural firm TEN Arquitectos, led by internationally acclaimed architect Enrique Norten. It will feature 142 guestrooms and offer Westin’s signature and celebrated amenities, including the iconic Westin Heavenly Bed. The hotel will also feature a Heavenly Spa by Westin, a state-of-the-art Westin WORKOUT fitness center, a pool and inspiring dining venues that will provide a variety of healthy culinary option, alongside the brand’s signature and delicious SuperFoodsRx menus.
Additionally, together with Grupo Diestra, Marriott’s largest full-service franchise partner in the Caribbean and Latin America, Marriott prepares to introduce the Renaissance Hotels brand to Mexico with the development of a Renaissance hotel in Cancun, a strategically important market in Mexico. The new-build property will break ground within Puerto Cancun, located between Cancun’s Hotel Zone and its downtown area. The 800-acre master-planned development includes 270 acres of ecological reserve, an 18-hole golf course designed by Tom Weiskopf (operating), a 200-slip marina, some 5,000 residential units, 115 retail outlets, restaurants, cinemas and more once completed. The Renaissance Cancun will comprise 180 rooms and approximately 445 square meters of indoor meeting space.
MARRIOTT’S SELECT-SERVICE SEGMENT CONTINUES BUILDING CONSIDERABLE MOMENTUM
The select-service segment continues to drive important projects in different cities in the country, including the opening of Aloft Puebla and AC Monterrey. Aloft Puebla will join the two existing Aloft hotels in Guadalajara and Cancun.
Scheduled to open late in 2018, Aloft Puebla will bring the vibrant style, technology and innovation of this brand to one of Mexico’s leading industrial cities. Located in Angelopolis, the complex will include office space, residences, restaurants, shops, as well as other hotels and will be close to major hospitals and universities.
It will feature 100 loft-style rooms, fully equipped with brand amenities such as Bliss bathroom products, SPG Keyless, free and fast Wi-Fi connection, and other flagship brand amenities like RechargeSM, the renowned brand gym and RefuelSM by Aloft, a café where you can enjoy breakfast and lunch.
From AC Hotels, which was first introduced in Mexico with the opening of the AC Hotel Guadalajara in August, comes the AC Hotel by Marriott Monterrey. The 168-room property will be developed within a mixed-use project called Distrito Armida in a high-end neighborhood of Monterrey known as Valle Oriente.
Seventeen hotels have been signed into the Marriott’s Caribbean and Latin America development pipeline so far in 2016, totaling nearly 2,500 hotels rooms. By 2022 the company is planning to open 38 additional properties, reinforcing Mexico’s status as Marriott’s top market within the region.