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Published on : Wednesday, July 6, 2016
Hotel Exclusives, the original hotel and short stay deal site, has updated its platform to include a new booking engine that delivers market leading content to customers in a personalised way as they celebrate reaching over 1 million members.
Recognising that habits have changed with people no longer focusing purely on flash offers, Hotel Exclusives has created a new platform that serves members personalised deals and content based on data analytics and previous interactions. As a data oriented business, their in-house team seek, find and contract hotels based on audience preference.
Chris Orrell, Founder of Hotel Exclusives says:
“We are a data driven business so we are always looking for the newest and most innovative ways to market to our customers and provide content that we know will be popular amongst our audience.”The new mobile friendly site has a fresh look too with changes made to the front end interface to make it even easier for its one million members to search and find deals.
Launched in 2011, Hotel Exclusives was the UK’s first members only flash sale website, offering hand-picked hotels in a limited buy time format. They have direct relationships with over 400 hotel partners which include big names and boutique hotels. Their dedicated in-house team create unique offers that simply can’t be found anywhere else and leverages it’s B2B status to ensure market leading exclusive content.
Since launch, the audience has shifted from consumer to business, with Hotel Exclusives now firmly recognised within the corporate arena as the UK’s number one B2B short break supplier. They are the power behind over 2,000 employee benefit schemes and are trusted by brands including John Lewis, Daily Mail, RAC, Barclays and AMEX.