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Published on : Sunday, March 13, 2016
Beginning in April 2016, Marriott International, Inc. is introducing Marriott Rewards Member Rates, a new rate exclusively designed to reward loyalty members who book directly on Marriott.com, our easy-to-use app, call centers or through select corporate travel professionals to automatically receive benefits. Marriott Rewards Member Rates join other member-only perks, which include loyalty points, mobile check-in and check-out, and free Wi-Fi across a diverse portfolio of brands including The Ritz-Carlton, JW Marriott, EDITION, Marriott Hotels, Autograph Collection, Courtyard by Marriott, Residence Inn by Marriott, and more.
“We’re rewarding our loyal members by providing a rate exclusively designed to show them how valuable they are to us,” said Karin Timpone, Global Marketing Officer, Marriott International. “We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rates across our portfolio when you join Marriott Rewards and book direct.”
Marriott started last year with a groundbreaking digital educational campaign — It Pays to Book Direct — which received more than six million views on YouTube. Marriott Rewards Member Rates provide an additional proof point on why it pays to book direct.
These member rates, which are broadly available on April 11 and with a free Marriott Rewards account, are the latest perk in a series of benefits the company is rolling out to continue rewarding the loyalty of its members. Other components of the loyalty program include:
Best Rate Guarantee: All guests receive the benefit of the company’s best rate guarantee. If a guest finds a better rate within 24-hours of booking direct, Marriott matches and provides an additional 25% discount.
Marriott Mobile: When members book their stays on Marriott channels, they can take full advantage of the Marriott Mobile app to check-in and check-out for their stay, receive an alert when their room is ready, and make service requests directly to the hotel before, during and after their visit. The company will be adding even more features to the app in the future, making it the perfect travel companion.
Free Wi-Fi: In this always on and always connected world, Marriott Rewards members booking direct always receive free Wi-Fi throughout their stay.
Access and Experiences: In addition, our members receive opportunities for access to exclusive events and experiences including the NFL Super Bowl and Universal Music Group concerts and digital music downloads.
Marriott Rewards Member Rates and perks are available for hotel stays booked at one of the more than 4,200 participating hotels worldwide. These new rates are also offered through select corporate accounts and travel agent partners.