Published on : Tuesday, January 24, 2017
Marriott International today will launch its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown Los Angeles to crowdsource real-time feedback from the public, furthering the company’s futuristic vision.
Underscoring Marriott’s goal of continuously innovating the guest experience with an eye on design and technology, the lab will let industry professionals, hotel guests, associates and the general public see, touch, taste and hear some of the exciting enhancements being considered for the future of the company’s innovation incubator brand Aloft, and eco-conscious, extended-stay brand Element.
With business and leisure travelers looking for more unique spaces, Element is piloting a bold new guest room design that will feature a communal room in the center of four guest rooms, allowing travelers to share a kitchen, dining room and lounge area. This will provide more collaborative space for groups who would like to spend time together in a more private setting.
Aloft will be revitalizing its food and beverage program with an emphasis on fresh, healthy ingredients such as spinach, quinoa and avocado. Travelers will be able to order customized “pots,” a healthy meal in a colorful to-go container with food that reflects regional tastes. A personalized pot can be ordered and paid for at a digital kiosk; guests will receive their pot with a time-stamped, label featuring their chef’s emoji.
Tech-centric beverage concepts, such as a portable wine cart for Element that automatically pours wine when activated by a guest’s hotel room key card.
“We’re excited to unveil Marriott’s first-ever, pop-up innovation lab for Aloft and Element – two phenomenal brands that are always evolving as guests, lifestyles and technology change,” said Eric Jacobs, Chief Development Officer – North America, Marriott Select Brands, Marriott International. “We’re also eager to collect and utilize feedback from the ownership community, which has expressed tremendous enthusiasm for both brands.”