Marriott’s First-Ever, Pop-Up Innovation Lab Further Evolves Its Cutting Edge Aloft

Published on : Tuesday, January 24, 2017

unnamed (6)Marriott International today will launch its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown Los Angeles to crowdsource real-time feedback from the public, furthering the company’s futuristic vision.

 

Underscoring Marriott’s goal of continuously innovating the guest experience with an eye on design and technology, the lab will let industry professionals, hotel guests, associates and the general public see, touch, taste and hear some of the exciting enhancements being considered for the future of the company’s innovation incubator brand Aloft, and eco-conscious, extended-stay brand Element.

 

Among them:

With business and leisure travelers looking for more unique spaces, Element is piloting a bold new guest room design that will feature a communal room in the center of four guest rooms, allowing travelers to share a kitchen, dining room and lounge area. This will provide more collaborative space for groups who would like to spend time together in a more private setting.

 
Aloft will be revitalizing its food and beverage program with an emphasis on fresh, healthy ingredients such as spinach, quinoa and avocado. Travelers will be able to order customized “pots,” a healthy meal in a colorful to-go container with food that reflects regional tastes. A personalized pot can be ordered and paid for at a digital kiosk; guests will receive their pot with a time-stamped, label featuring their chef’s emoji.

 
Tech-centric beverage concepts, such as a portable wine cart for Element that automatically pours wine when activated by a guest’s hotel room key card.

 
“We’re excited to unveil Marriott’s first-ever, pop-up innovation lab for Aloft and Element – two phenomenal brands that are always evolving as guests, lifestyles and technology change,” said Eric Jacobs, Chief Development Officer – North America, Marriott Select Brands, Marriott International. “We’re also eager to collect and utilize feedback from the ownership community, which has expressed tremendous enthusiasm for both brands.”

 

Source:-Marriott International

Related Posts

Tags: ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 04 africa wtm 2020
  • 05 StayBoutique2020
  • 10 AHIF-2020
  • 13 digitaltravelapac 2020
  • 13 IMEX 20
  • 15 Digital Travel EU 2020
  • 20 GWS-2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. OVERLAND PARK RV ADVENTURE TRAVEL SHOW 2020

      February 28 - March 1
    2. INTERNATIONAL HOSPITALITY INVESTMENT FORUM (IHIF)

      March 2 - March 4
    3. ITB Berlin

      March 4 - March 8
    4. routes asia

      March 8 - March 10
    5. BTL 2020

      March 11 - March 15
Get our toolbar!
Review www.travelandtourworld.com on alexa.com