Mass campaigns a requirement for fully tapping tourism potential of Kasaragod

Published on : Tuesday, November 14, 2017

imagesIn order to fully tap the tourism potential of Kasaragod, mass campaigns are needed, preferably in the social media or travel portals.

The ancient Anantheswara temple, near Kumbla, widely known to have a bond with the famed Sri Ananthapadmanabha Swami temple in Thiruvananthapuram, the Bekal Fort, Pallikkare beach and the picturesque backwaters surrounding Neeleswaram and Cheruvathur have the potential to tap the global tourist flow, said Rohit Rawal, a senior official of ‘Holiday IQ’.

Tourists need to know about such attractions and there is urgent need to launch mass campaigns via social media and travel web portals to circulate the tourism potential of Kasaragod, said Mr. Rawal.

There are no accommodation facilities near the Anantheshwara temple. Those who chance to visit the Pallikkare beach near the Bekal Fort, need not have to travel all the way to Goa to enjoy the beach locales. The Bekal fort and the Ranipuram hill station still lag far behind in basic infrastructure facilities, Mr. Rawal observed.

It is high time that the State Tourism Department joined hands with leading tourism web portals to share tourism contents and travel potential, Mr. Rawal said.

State Tourism Information Officer K.R. Sajeev said that the government should make efforts to facilitate the setting up of adequate basic infrastructure facilities to accommodate the needs of tourists.


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