Medellín – A prime event tourism destination with high growth

Published on : Monday, July 10, 2017

MedellínAs per the latest report of the International Congress and Convention Association or ICCA, last year, Colombia organized total 147 international association meetings positioning it 29th among other nations in the world. The Andean nation ranks fourth in Latin America after Brazil with 244 meetings, Argentina with 188 and Mexico with 182 meetings respectively. Chile occupied a distant 5th place with 104 meetings in 2016.

 
At the whole, more than 73,320 people attended 147 association events. A greater portion of the event was hosted in Bogotá, Medellín, and Cartagena. As per the organization’s 2016 “ICCA Country & City Rankings’’, the total meeting was nine more than Colombia held in 2015 and more than twice as many as the 62 that was organized in the country in 2006.

 

Medellín alone in Colombia showcased the major growth in event tourism market. Its 42 international meetings last year stand for a considerable rise from 36 the previous year and allowed Colombia’s second city to collaborate with Chicago and Zurich for 62nd in the global city rankings.

 
As per ICCA, Medellín only hosted six events in the year 2006. The imposing growth rate since 2006 — seven times as many association meetings — showcased safety, security, and reputational gains that the previous murder capital of the world has made in the last few years.

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