Published on : Friday, October 7, 2016
The Pacific Asia Travel Association (PATA) is pleased to invite you or an editorial member of your organisation to attend the PATA New Tourism Frontiers Forum 2016 (NTFF2016) at the Royal Tulip Sea Pearl Beach Resort & Spa in Cox’s Bazar, Bangladesh on November 23–25, 2016 as a media delegate.
The event, generously hosted by the Bangladesh Tourism Board under the supervision of the Ministry of Civil Aviation and Tourism, the People’s Republic of Bangladesh, gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions – including indigenous culture, wildlife and natural landscapes – are nearly always located in areas where access is difficult and poverty is often the greatest. The challenge is to evolve those assets into attractive, marketable tourism products that maximise social and economic benefits while minimising any negative impacts.
Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world. The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt.
Under the theme of ‘Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination’, NTFF 2016 will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets – including a session on brand building and marketing for emerging destinations.
As a media delegate you are entitled to:
Register today to meet with members of the international tourism community and learn about the challenges and opportunities of increasing, in an effective and sustainable manner, the awareness of world-class tourism attractions to trade and consumer stakeholders.
Media registration is for editorial purposes only, media delegates who are caught selling or marketing on the exhibition floor will be immediately asked to leave.