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Published on : Wednesday, October 26, 2016
The first Tourism Innovation and Transformation Forum, to be organised by the UAE Ministry of Economy (MOE) in collaboration with the United Nations World Tourism Organization (UNWTO), is set to be held in Dubai, UAE this November.
The forum dedicated to innovation and transformation in tourism will facilitate in-depth discussions on the role of innovation in driving the development of the tourism sector. The forum represents a unique opportunity for the tourism fraternity to address the growing needs of the business as travel and hospitality continue to be major enablers of economic growth. The industry is constantly improving to keep pace with changing market trends and consumer preferences, with innovation emerging as a vital concern and key goal for tourism firms of all sizes who desire to stand out from the tight competition through more successful and profitable operations.
Commenting on the upcoming forum, Eng. Sultan Bin Saeed Al Mansoori, UAE Minister of Economy said: “The UAE has been sharpening its focus on further enhancing its tourism sector which accounts for 8.7 per cent of the national GDP and is regarded as one of the most important pillars of the domestic economy after oil. Maximum effort is being exerted to develop this vital sector through a national tourism strategy which aims to harness innovation to improve the rich and varied touristic elements of the UAE. This complements UAE Vision 2021’s objective of establishing foundations for innovation across all segments of the state and society to build a competitive knowledge-based economy.”
“Based on this vision, the Ministry of Economy is pleased to welcome you to its pioneering event called the ‘Innovation and Tourism Transformation Forum’ which we are organizing in cooperation with the United Nations World Tourism Organization. Hand in hand with leading national and international figures in the field of tourism, we shall determine the best ways to exploit innovation and technology to help achieve sustainable tourism development. We shall also identify innovative and creative solutions for further enhancing the attractiveness of this sector and developing its services per the highest international standards in pursuit of enabling a qualitative tourism shift that ensures the visitors of the UAE an unforgettable experience.”
Over the past decades, tourism has become one of the fastest-growing socio-economic sectors in the world. It accounts for more than 10 per cent of the global GDP and 30 per cent of trade in services worldwide. One in 11 jobs worldwide are related to tourism, which has become an economic powerhouse that creates opportunities for improving the livelihood of millions of people.
The UNWTO is closely monitoring these transformative developments as a top priority on its agenda and promoting knowledge sharing platforms centering on the impact of technological innovations on the competitiveness and sustainability of travel
The 2016 Tourism Innovation and Transformation Forum is being managed by Ejtemaat Events and will be held at the Westin Al Habtoor City, Dubai, UAE on November 23.