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Published on : Monday, August 21, 2017
Sponsored by the Bureau of Foreign Trade, MOEA to promote Taiwan’s advantages and popularity in the MICE industry, MEET TAIWAN made a hit last year with the appealing digital campaign “High Five Taiwan.
” Following the successful launch of a brand new High Five program in Frankfurt this year, MEET TAIWAN now plans to bring the island’s passion and hospitality to many more international MICE events, inviting industry professionals around the world to “join Taiwan in a high five.”
This year, MEET TAIWAN takes its first step in Europe, introducing the advantages of Taiwan’s MICE environment and the rich exhibition resources of various cities in Taiwan. With the eye-catching visual design of the booth, rich traditional art and appetizing local cuisine, as well as the new High Five Taiwan Program, Taiwan has emerged as an important figure in the MICE industry at IMEX. After interacting with High Five Taiwan, many buyers said it was an impressive game that shows the innovation and creativity of MICE strength in Taiwan! It successfully attracted buyers to discover business opportunities during the exhibition. With surprise and laughter, MEET TAIWAN conveyed the island’s dynamic passion and unique culture to the world!
The new High Five Taiwan Program created a vibrant atmosphere and interesting interaction not only at exhibitions but also with the MEET TAIWAN overseas roadshows. With marvelous success in Paris by inviting international organizations, enterprises, travel agencies and PCO representatives, MEET TAIWAN will participate in more international exhibitions and promote Taiwan through the online digital High Five Taiwan Program andnumerous introductory events. To help international MICE professionals to understand Taiwan’s exceptional event-hosting environment, MEET TAIWAN is about to launch its new campaign in East Asia, South Asia, and North America. Every time you see MEET TAIWAN in the world,you are welcomed tojoin us in a high five,and feel the energy of Taiwan!