Meetings industry launches fresh initiative to trigger increased attendance

Published on : Saturday, November 4, 2017

Meetings industryWith the aid of the Experience Institute a series of event-based organizations including ASAE had launched a fresh campaign designed to motivate more people to travel for conferences.


This campaign is built around the ‘Decision to Attend Study’ that is the second edition of which was just released.


The Experience Institute has announced this week the ‘Maximizing Attendance’ that is an effort to offer research to the meetings sector and encourage the best practices in the sector, with the aim of driving more attendance to face-to-face meetings.


This initiative has obtained great support from a few of the most significant trade groups in the events sector that comprises ASAE, Destinations International, The International Association of Exhibitions and Events, the Professional Convention Management association and Meeting Professionals International.


The second edition of the ‘Decision to Attend Study’ has been leading the campaign.


It also includes tools like a brainstorming checklist (PDF) and also a behavioral profile template (PDF). John H. Graham IV who is the president and CEO of ASAE noted that the latest research focused on the significance of taking action to help trigger future results.


The initiative plans to release an attendance promotion handbook targeted at convention and visitors bureau.


Apart from associations a number of CVBs are participating in the new campaign with the Greater Des Moines CVB and Synchronicities that is a joint group representing California, Baltimore, Anaheim and San Antonio. At the highest level of sponsorship.


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