Meetings Mean Business 2018 Recap

Published on : Wednesday, December 19, 2018

Yes, 2018 was a very busy year for the Meetings Mean Business Canada (MMBC) coalition board and advisory council. Throughout the year we traveled across Canada to share our goals and ask for a commitment to support the importance of Meetings & Business Events. I would like to use this recap to re-state our goals, deliverables to date and advocacy efforts.


The Curation of Data
The recently launched Global Economic Impact Study validated the importance of Business Events worldwide. The study sites that business events in 2017 generated more than $1 Trillion of direct spending, over 10 million in direct jobs and globally generated $621 Billion of direct GDP.


The study also confirmed some economic drivers for Canada. We ranked 6th out of the top 50 countries with $33 Billion in direct spend, 229,000 direct jobs and $19.3 billion of direct GDP.


During the Tourism Industry Association of Canada (TIAC) conference this past November, we heard that the Tourism industry in Canada is a $95B industry. We were also told that business travelers are worth four times (4x) a leisure traveler from an economic impact perspective.


So, that means:

Business Events account for 34.7% of all tourism in Canada WITHOUT knock-on leisure tourism.

Business Events’ contribution to Canada’s GDP of 19.3B is a solid 54.5% of the entire GDP of the Tourism industry.

If we included the leisure travel that gets booked around Business Events, our sector would be about 50% of the entire Tourism industry in Canada.

We encourage you to share this economic impact story with your teams, industry colleagues, local and provincial governments. We intend to do the same as we share this positive news in our travels across Canada, during our presentations at industry events and through our 2019 advocacy initiatives with TIAC.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review on