Meetings Mean Business 2018 Recap

Published on : Wednesday, December 19, 2018

Yes, 2018 was a very busy year for the Meetings Mean Business Canada (MMBC) coalition board and advisory council. Throughout the year we traveled across Canada to share our goals and ask for a commitment to support the importance of Meetings & Business Events. I would like to use this recap to re-state our goals, deliverables to date and advocacy efforts.

 

The Curation of Data
The recently launched Global Economic Impact Study validated the importance of Business Events worldwide. The study sites that business events in 2017 generated more than $1 Trillion of direct spending, over 10 million in direct jobs and globally generated $621 Billion of direct GDP.

 

The study also confirmed some economic drivers for Canada. We ranked 6th out of the top 50 countries with $33 Billion in direct spend, 229,000 direct jobs and $19.3 billion of direct GDP.

 

During the Tourism Industry Association of Canada (TIAC) conference this past November, we heard that the Tourism industry in Canada is a $95B industry. We were also told that business travelers are worth four times (4x) a leisure traveler from an economic impact perspective.

 

So, that means:

Business Events account for 34.7% of all tourism in Canada WITHOUT knock-on leisure tourism.

Business Events’ contribution to Canada’s GDP of 19.3B is a solid 54.5% of the entire GDP of the Tourism industry.

If we included the leisure travel that gets booked around Business Events, our sector would be about 50% of the entire Tourism industry in Canada.

We encourage you to share this economic impact story with your teams, industry colleagues, local and provincial governments. We intend to do the same as we share this positive news in our travels across Canada, during our presentations at industry events and through our 2019 advocacy initiatives with TIAC.

Related Posts

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 20 satte 2020
  • 20 uzakrota Istanbul 2019
  • 21 ameistanbul 2020
  • 22 iitm 2020
  • 23 Emitt 2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT SOUTHEAST ASIA

      Nov 13, 2019 - Jan 14, 2020
    2. IITM Hyderabad

      November 22 - November 24
    3. 2ND ANNUAL AVIATION MRO SUMMIT

      November 23 - November 24
    4. CHENGDU INTERNATIONAL TOURISM EXPO 2019

      November 28 - November 30
    5. IITM Pune

      November 29 - December 1
Get our toolbar!
Review www.travelandtourworld.com on alexa.com