Melbourne and Ballarat tourism to shine once again with White Night in 2018

Published on : Friday, August 11, 2017

Melbourne and Ballarat tourismWhite Night returns to Melbourne and back to Ballarat for a second time in 2018. Minister for Tourism and Major Events John Eren announced that Melbourne’s streets, laneways and gardens will come alive for a sixth straight year, with the city promising to shine brighter than ever before.

 

Almost 600,000 people took to the streets of Melbourne for this year’s White Night. Over the last five spectacular years, more than 2.5 million people have filled the city, with Melbourne hotels reporting a surge in bookings and retailers staying open longer – injecting millions of dollars into the economy.

 

White Night also returns to regional Victoria next year, giving Ballarat another opportunity to turn their city into an all-night gallery. More than 40,000 people flocked to the centre of Ballarat to witness the historic event in March, generating more than $3 million for the local economy. Around 8,500 people travelled from outside of Ballarat for this year’s event, boosting business for local pubs, hotels, restaurants and bars.

 

White Night Melbourne will take place on February 17, 2018, before returning to Ballarat one month later on March 17, 2018.

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