Published on : Monday, May 15, 2017
According to Tourism Australia, the recent hosting of “The World’s 50 Best Restaurants Awards” in Melbourne has added more glory to the city and its tourism sector. Australia is the second destination other than London to host “The World’s 50 Best Restaurants.”
Tourism Australia worked closely with event organizers William Reed Business Media on the official event program of 11 events, which ran in the first week of April as well as with host state Visit Victoria and all other State and Territory Organizations.
With this event, Victorian restaurants saw instant and noteworthy results, with a 50% increase in restaurant bookings for the week of the event program.
Brae Restaurant, which entered The World’s 50 Best Restaurants list at 44th spot, received over 16,000 website views in the hours after the awards, marking an increase of 3,900% from a daily average of 400 views.
To quote Federal Minister for Trade, Tourism and Investment Steven Ciobo, “The strong results and incredible industry feedback being received following The World’s 50 Best Restaurants awards is proof as to why events like these are so crucial to promoting our world-class food and wine offerings on an international stage. Australia is witnessing record international arrival and spend figures but it is vital that we continue to put a spotlight on our exceptional tourism assets to ensure we achieve our Tourism 2020 goals.”