Melbourne showcased to the world in locally developed digital racing game

Published on : Thursday, February 14, 2013

Minister for Innovation, Services and Small Business, Tourism and Major Events Victoria, Louise Asher welcomed the global product launch of Electronic Arts’ latest racing game Real Racing 3, developed by Melbourne-based games studio Firemonkeys.

Attending the launch of Real Racing 3 in Melbourne today, Ms Asher said Real Racing 3 offers the opportunity to showcase Melbourne and Victoria to a new global audience.

“The third track in Real Racing 3 is Melbourne itself, where drivers negotiate a track around the city past landmarks including Flinders Street Station, the Arts Centre and Southbank,” Ms Asher said.

“People all over the world will soon be virtually racing the streets of Melbourne, featuring some of our most iconic sights, along with Melbourne branding throughout the track.”

Real Racing 3 sees the return of an exhilarating handheld racing experience and for the first time officially licensed tracks on a 22-car grid, with an extended lineup of over 45 cars.

Ms Asher said Firemonkeys’ success in developing Real Racing 3 underlines Melbourne’s position as the centre of Australia’s games industries and a global leader in games innovation.

“We have had a games industry in Victoria for over 30 years and the state is home to around 75 games development studios, animation houses and games industry service providers and it is exciting to see this home-grown company become globally successful ,” Ms Asher said.

Ms Asher said the Victorian Coalition Government is committed to supporting the local games industry through a number of support mechanisms.

“We’re supporting up-and-coming games developers through two programs. The first program is Screen Development – Games and the second is Screen Marketing – Games Release, Ms Asher said.

“We are also proud to be hosting the world’s premier games festival – the Penny Arcade Expo (PAX) Australia – in Melbourne in 2013 and 2014.”

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