Meliá Hotels International continues its expansion in the Caribbean

Published on : Wednesday, November 27, 2013

Meliá Hotels InternationalMeliá Hotels International continues its fast pace of international expansion and opening of new markets. So, having announced last week that it will be its first hotel in Bahamas, today announces a new resort hotel in Jamaica, which is the gateway to this major Caribbean destination. The President of Meliá Hotels International, Gabriel Escarrer , and the Minister of Labour and Social Security of Jamaica, Derrick Kellier , have signed a contract by the Government of Jamaica gives Meliá managing the historic resort , now known as ” Braco Village Hotel & Spa “in Braco , Montego Bay , northern Jamaica .

The hotel consists of 226 guestrooms in a colonial-style buildings facing one of the most spectacular beaches in the Caribbean, five restaurants and a variety of bars, pools and spa. It will also be subjected to a demanding opening up as renovation Meliá Jamaica, scheduled for November 2014 in order to meet the standards of the brand and the rising quality destination. The property will be managed as a hotel Meliá all-inclusive.

Jamaica is the third most valued luxury destination in the Caribbean for American tourists after Bahamas , which ranks first in the preferences , and Puerto Rico , which manages the Gran Meliá Meliá Puerto Rico . In Bahamas, precisely Meliá Hotels International has also announced the forthcoming opening of Meliá Nassau Beach in the resort Baha Mar.

President of Meliá Hotels International, Gabriel Escarrer , said ” Jamaica was a pending our Company and the Anglo- speaking Caribbean is a primary goal in our international expansion strategy .” Specifically, Escarrer explained that Melia is a leader and benchmark in the leisure segment , and that ” we are expanding our presence in all the major holiday destinations in the world, both inland and on islands : Latin and Anglo Caribbean , Pacific Islands and Indian , Southeast Asia, and of course the Mediterranean. ”

The hotel is owned by the Jamaican state and Meliá has been chosen to manage the company after a very competitive process. As was stated by Minister of Tourism, Wykeham McNeil, ” the local government is committed to the improvement of the main tourist centers in Jamaica, and has therefore assessed the Meliá hotel experience in the Caribbean and as leader of the leisure segment internationally, reputation management company, and the Meliá brand positioning and commitment to the destination that the President of Meliá has personally conveyed to the property.”

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