Published on : Thursday, February 4, 2016
Meliá Hotels International, one of the largest hotel chains worldwide with more than 370 hotels in 40 countries, has appointed Outbound Marketing, as its overseas representative office in India, effective from January 2016. As part of its development strategy in Asia, the group aims to strength its presence in the Indian market for overseas destinations.
Established in February 2002, headquartered in New Delhi, Outbound Marketing is extensively well-connected at the highest levels with the principle travel agencies, travel agents associations, tour operators and airlines. The Outbound Marketing team in India has extensive experience in the travel industry, in the areas of sales, marketing strategy and communications, public relations, media handling, event management and online distribution.
“Outbound Marketing is well positioned to represent Melia Hotels International in India with the team’s understanding of the Indian market, key relationships and their proven ability to drive revenue. Mr Ruben Casas, Senior Director Sales and Marketing, Asia Pacific further added that “India is a strategic area of growth for us, particularly as we expand our presence in key overseas destinations like Shanghai, Rio de Janeiro, New York or Miami to mention just a few. Across all our existing brands and destinations, Melia Hotels International can potentially fulfil all type of travellers needs from India market. We are sure that we have the right associate to assist us in increasing our brand awareness and achieving our goals of growing market share from India” he added. Outbound Marketing will be responsible for driving sales and managing PR & marketing activities to develop the brand awareness of the group seven brands.
Vasudha Sondhi, Managing Director, Outbound Marketing, expressed “We are honoured and excited to represent Melia Hotels International in India. Strengths being the quality of each brand within the group and the diversity of locations which it includes, there are also exciting offerings for the travel agencies especially the ones who register for MeliaPro.
Meliá Hotels International counts with more than 370 hotels under the group’s seven brands: from premium brands like Gran Meliá, Paradisus and ME, to upscale brands like Meliá and Innside, and midscale bands like Tryp by Wyndham and Sol. All brands of Meliá Hotels International are designed to satisfy every guest, on every occasion. They offer everything from the most exclusive luxury through to family holidays, not to mention the functionality and technology of the most sophisticated convention hotels. The sevenbrands guarantee quality through their personalised customer satisfaction programmes.