Meliã ready to rebrand Minor Hotels property in Dubai

Published on : Thursday, June 28, 2018

New hotels in Dubai by Melia and Raffles will be the new address for luxury tourismSpanish hotel operator Meliã Hotels International is ready to complete its rebrand of the Desert Palm Dubai Hotel under the Meliã chain on July 1, 2018, as revealed by a report for Arabian Industry.


This reputed property had originally operated under the Per Aquum brand by Minor Hotels.


The hotel, which is currently named Meliã Desert Palm Dubai, underwent a renovation to commence in the beginning of 2018 to upgrade guestrooms and suites. Meliã has planned to upgrade more guestrooms within the next few months.


James Reeves, GM of Meliã Desert Palm Dubai, told Arabian Industry that it is an exciting time for the resort, with a reinvigoration for the team, the introduction of new elements including Meliã´s world renowned customer service culture program, and access to Meliã Rewards for their loyal guests.


This is Meliã’s fourth hotel deal with the property’s owner. The hotel group already operates three additional hotels of the owner: Meliã Zanzibar and Meliã Serengeti Lodge in Tanzania and Meliã Iguazu in Argentina.


The rebrand follows AccorHotels’s recent takeover of the 164-room Meliã Bur Dubai. The hotel is set to reopen as the MGallery Bur Dubai in August 2018. However, Meliã has planned openings under the Innside by Meliã and Me by Meliã brands across the Middle East to continue expansion in the region.


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