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Published on : Thursday, April 20, 2017
From April 3 to 6, the Sao Paulo Convention & Visitors Bureau (SPCVB), with the support of the Brazilian Institute of Tourism (Embratur), concluded yet another stage in a partnership with the Guadalajara Convention and Visitors Bureau (OFVCGDL), to promote a visit to Sao Paulo by Mexican buyers and events organisers.
The visit was part of the planned initiative by the international division of SPCVB, supported by Embratur, which includes Mexican guests in its program to attract professionals to WTM Latin America with the aim of promoting Brazilian destinations. The promoter of WTM, Reed Exhibitions, assisted by including the group in its special hosted buyers program.
The group of professional events organizers from Mexico was accompanied by a Guadalajara representative, Rocio Lancaster – Commercial Manager of the OFVCGD, participating in an intense program in the city while also inspecting various other Brazilian destinations represented at WTM.
The comprehensive program designed by SPCVB included inspection visits to various member properties, including Tivoli Mofarrej – Sao Paulo, Unique, Sheraton Sao Paulo WTC, Renaissance Sao Paulo Hotel, Pullman and Caesar Business Vila Olimpia. The group also enjoyed the city’s cuisine at Terraco Italia and at Barbacoa Churrascaria – Itaim. At the Mercado Municipal, they tried the famous Mortadela Brasil sandwich. The tour which was led by Flavia Liz Di Paolo, visited the traditional districts of Higienopolis, Pacaembu and Vila Madalena, with highlights including Beco do Batman, and Trianon and Ibirapuera Parks. Flavia Liz – Personal Guide – Sao Paulo Specialist is the only luxury inbound tour operator company in Sao Paulo and was one of the sponsors of the project. The program concluded with a concert at Sala Sao Paulo. The visit was captured by photographer Gregory Grigoragi, with transportation sponsored by Shift Mobilidade Corporativa, CS Brazil and Azul Locadora. Sweet Brasil also provided chocolates.
It was one of the most informative experiences he has had, commented Jose Sanchez, Sales Manager for Business Travel Consulting. Sao Paulo has many qualities, and the some of the best impressions were created by the people who accompanied them, especially because of the cordiality, support and attention they showed them. They were very professional.
The organisation’s continual work of introducing Sao Paulo as a major player for events is strategically aimed at boosting tourism and Sao Paulo’s economy, by finding new business, with both short- and long-term results, explains Toni Sando, CEO of SPCVB.