Mexico seeks to tap booming Chinese tourism market

Published on : Monday, December 12, 2016

Mexico-wtmMexico is eyeing to tap the booming Asian tourism market, especially China, as is evident from Mexican Tourism Minister’s visit to Beijing this month.


Tourism Minister Enrique de la Madrid recently visited Beijing with Mexican travel operators.


During his visit he was interviewed by Xinhua in which he said that Mexico is seeking to attract more tourists from Asian market, especially from China.


He was in Beijing to analyze “a more aggressive promotion strategy for the Chinese market, where we want to capture the over 100 million Chinese tourists who travel outside the country every year.”


This involves working on two major points- to ensure better connectivity with more Chinese flights to Mexico and to make a greater promotion about Mexico’s many tourism destinations in the Asian giant.


“We want far more visitors and we are also speaking about making the visa process easier,” said the minister.


He added that Chinese tourists with a valid U.S. visa can already enter Mexico.


China is the third-largest Asian source of origin for visitors to Mexico. They mostly visit Mexico City, Cancun, Tijuana, Guadalajara and Monterrey and spend an average of 2,266 U.S. dollars during their stay.


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