Mexico tourism board inaugurates new slogan

Published on : Tuesday, April 18, 2017

Mexico tourismMexico really is a world of its own! Mexico Tourism’s new promotional slogan “A World of Its Own” was spotted in one of its first appearances today at this weekend’s Mitsubishi Electric Classic in TPC Sugarloaf in Duluth, Georgia.

During the inauguration ceremony, Dr. Taleb Rifai, Secretary General of the UNTWO was invited as a guest speaker. Dr. Rifai delivered a very strong message about Mexico’s tourism and received a standing ovation from everyone present there including Enrique Peña Nieto, President of the Republic, and Enrique de la Madrid Cordero, Mexico’s Secretary of Tourism.

A few days later, Mexico Tourism Board CEO, Lourdes Berho, saw a great potential in the slogan and presented it in honor of Mr. Rifai, as the official slogan for the tourism entity during her closing speech.


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