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Published on : Tuesday, June 28, 2016
Macao Government Tourism Office (MGTO) holds its three-day Annual Marketing Meeting 2016 starting today (27th June). In line with that, Secretary for Social Affairs and Culture, Dr. Alexis Tam, conducted a work meeting this afternoon for overall planning of marketing strategies in the future and listen to the reports of MGTO’s representatives in different markets about their work projects and promotional strategies.
During the meeting, Secretary Tam recognized the great efforts made by the market representatives in promoting travel to Macao over last year, and encouraged them to carry on with their endeavor to attract quality tourists and to promote quality tourism rather than pursuing growths in visitor numbers. With regional cooperation being one of the major development strategies embraced by the SAR Government, he hopes that Macao can develop more multi-destination tour routes with different Mainland provinces and cities to attract more international visitors to the region for its tourism appeal.
He added that, the SAR Government has combined the elements of tourism, culture and sports to unleash a significant synergistic effect by staging three signature events all in last December, namely Macau International Marathon, Parade through Macao, Latin City and the first edition of Macao Light Festival. This year, the SAR Government has developed new projects including “Anim’Arte Nam Van”, “International Film Festival & Awards‧Macao”, “Wushu Masters Challenge” and the revitalization project of Taipa Houses-Museum, these newly-developed tourism products will certainly become major highlights promoted by the representatives.
MGTO is holding its Annual Marketing Meeting (AMM) 2016 in Macao from 27th to 29th June. Over 50 participants including MGTO’s market representatives and PR consultant as well as personnel of the Macao Special Administrative Region’s delegations have come from different places around the world to engage in the three-day intensive meeting in Macao. Secretary Tam hosted a work meeting on the first day for overall planning of marketing strategies in the future and to listen to market representatives’ presentations of their work projects and promotional strategies; during the AMM, MGTO Director Maria Helena de Senna Fernandes updated the representatives on Macao’s latest tourism situation and presented the major local events lined up in the latter half of 2016 as well as MGTO’s key projects including the Macao Tourism Industry Development Master Plan. Through PowerPoint presentations, the market representatives evaluated their work performance over the past year and reported their current projects and progress of task preparation for the next half of 2016. They also discussed their marketing plans to carry out in 2017. Coming up, MGTO officials and market representatives will share their experience and exchange perspectives on the future projects.
In order to more effectively promote Macao’s latest tourism projects, the market representatives will pay an inspection visit to “Anim’Arte Nam Van”, which was newly-opened early this month, as well as other new tourism attraction in the afternoon of 29th June for a first-hand fun experience.
For many years, MGTO’s various market representatives have been branding Macao as an ideal destination to visit for leisure and incentive travel through joining travel fairs and organizing various road shows, travel marts and familiarization trips, while targeting different age groups and visitor segments as they promote the destination in diverse ways. Nowadays, more and more visitors choose to travel independently around the world, while independent travelers love to explore new attractions and seek fun experience in different destinations. Therefore, in order to cater to visitors’ needs, MGTO actively develops a variety of tourism products and encourages various market representatives to promote Macao through e-marketing with greater efforts, so that visitors from around the world can gain Macao’s latest travel tips via a wide range of channels, and the diversity of source markets and visitor segments can be significantly expanded.