Enhances tourism service quality and synergistic effect between tourism, culture and sports

Published on : Thursday, January 28, 2016

mgtoMacao Government Tourism Office held an Annual Press Conference 2016 today , when MGTO Director Maria Helena de Senna Fernandes announced total visitor arrivals to Macao over last year hit a record of 30.7 million, slightly dropped by 2.6% compared with 2014. Despite a minor downturn in visitor arrivals throughout the year, a range of tourism figures marked a growth last December. Looking into the year ahead, MGTO will carry on its team efforts to promote Macao around the world to propel steady tourism development. Four major goals are set up in 2016, supporting the Macao SAR Government to forge ahead with Macao’s development into a World Centre of Tourism and Leisure.


During the Press Conference, MGTO presented a retrospection of last year’s tourism performance, an introduction of 2016’s working plan as well as the outstanding rankings and recognitions Macao received from numerous tourism reports and surveys last year. A brand-new Macao tourism promotional video also made a debut during the event. Around 500 attendees were present in the conference, including members of travel trade and over 80 members of the press from the Mainland, Hong Kong, home and the region. The above media attendees also include international journalists based in Macao and Hong Kong.


Macao tourism situation in 2015
With the economy impacted by whirlwind forces, Macao tourism industry went through a period of adjustment in 2015. According to statistics, last year’s visitor arrivals to Macao surpassed 30 million despite a slight decline of 2.6% compared with 2014. The number of visitors from the Greater China markets topped 27 million with a decrease of 2.4%, whereas the total of international visitors dropped by 3.9%.


Although the year-round total of visitor arrivals dropped slightly in 2015, the tourism industry had achieved significantly better performance in the 4th quarter, with the scale of decrease in tourist arrivals narrowing down from 3.6% of the 1st quarter to 1.7%. In addition, the number of international tourist arrivals in the 4th quarter had experienced a more remarkable growth as well, a period-on-period increase of 3.9%. In particular, a combination of multiple mega events including Macau International Marathon, Parade through Macao, Latin City and Macao Light Festival in December 2015 had driven positive growths in a range of tourism figures such as total visitor arrivals, numbers of Greater China and international visitors, all of which registered an increase compared with the corresponding period of 2014. The average length of stay (day) for overnight visitors also marked a period-on-period increase, with the ratio of overnight-stay visitors outweighing that of same-day visitors once again since December 2012.


The Mainland, Hong Kong and Taiwan again ranked as the top three visitor markets to Macao. Macao welcomed over 20.4 million Mainland visitors last year, dropped by 4%. 44% of the Mainland visitors came from Guangdong Province. For Hong Kong and Taiwan markets, an increase of 1.7% and 3.6% was recorded respectively. As for international visitor arrivals, the numbers of visitors from the Philippines and the United States raised by 5.3% and 0.6% respectively, as the two visitor source markets ranked the 6th and the 8th largest for Macao.


Overnight visitors stayed for an average of over two days
MGTO indicated that the average length of stay for overnight visitors was 2.1 days throughout the year, an increase of 0.2 day. The total of overnight visitors in Macao exceeded 14.3 million, which constituted 46.6% of total visitor arrivals and decreased by 1.8% year-on-year. According to preliminary figures, last year’s total of overnight guests of hotel establishments, on the other hand, went down by 2% to a record of over 10 million. Affected by a decline in gaming expenditure and hence a slowdown in non-gaming expenditures, the visitor expenditure between January and September 2015 totaled 26.3 billion US dollars, a period-on-period decrease of 36.4%.



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