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Published on : Saturday, May 23, 2015
For seven years, he’s been one of the brains behind the materials trade fairs ALUMINIUM and COMPOSITES EUROPE. Now Michael Köhler (36) will move to Reed Exhibitions USA where, as the new Vice President, he’ll be responsible for developing and advancing the company’s portfolio of industrial shows. Among them are ALUMINUM USA and IEX USA, both of which will launch this year as spin-offs of their “German parent events”.
“Michael Köhler has contributed a great deal to the global success of ALUMINIUM and COMPOSITES EUROPE, two events he’s been supporting since 2008 when he was the project manager,” says Hans-Joachim Erbel, CEO, Reed Exhibitions Deutschland GmbH.
As the brand manager in charge of ALUMINIUM’s worldwide operations, Köhler has generated key impulses in the company’s strategy of going global. Most recently, he was also in charge of HYBRID Expo, the biennial parallel event of COMPOSITES EUROPE in Stuttgart.
Taking over his job will be another successful trade fair planner with many years of experience on 1 August 2015. Olaf Freier (48), who’s held leadership positions in the exhibition business for 17 years and served as the Managing Director of HINTE Messe und Ausstellungs-GmbH since 2004, will become the new Event Director of Reed Exhibitions Deutschland’s materials trade fairs. In this role, Freier will also oversee the global activities of ALUMINIUM, which in addition to the leading international trade fair in Düsseldorf include events in Shanghai, Mumbai, Dubai, São Paulo and Detroit.
“With Olaf Freier, our team is gaining a skillful, internationally experienced and agile trade fair executive,” says Hans-Joachim Erbel.