Published on : Tuesday, January 3, 2017
Justin Francis, CEO of Responsible Travel has set up the initiative with the aim of addressing the inequalities in tourism. He hopes to give children the chance to appreciate the wider value of their culture or ecosystem.
Justin, who is currently unable to travel due to kidney failure, wanted to help others to travel who do not have the opportunity to do so. Inspired by Tom’s Shoes and their one-for-one [insert trademark] business model as well as Elevate, a small US travel company doing similar things, he hopes the rest of the travel industry will follow suit:
“Tourism is currently very unequal. Rich Westerners are given opportunities in destinations where local are not, and where tourists can run roughshod over local people’s cultures and environments. I want to readdress this imbalance.
“I want to send a message to the travel industry and make this into a collective movement. Together I believe we can give 1 million children these opportunities by 2020. How fantastic would that be?”
Michael Palin has already offered his support for the scheme:
“Trip For A Trip sounds an excellent idea. My appetite for travel began with day trips, so I know how much they can mean to a child. Good luck and thanks to all who can make this happen.”
The first trip was run in November in Swaziland and consisted of 24 local children from Mlindazwe Neighbourhood Care Point (NCP) visiting Mlilwane Wildlife Sanctuary for the first time.