Published on : Wednesday, August 14, 2019
Microtel by Wyndham today announced an agreement with developer Pete Patel for five new properties under the brand’s Moda prototype design. The agreement with Patel calls for Microtel by Wyndham properties in strategic growth markets including Destin and Fort Walton Beach, Fla.; Saint Rose and Chalmette, La.; and Midland, Texas.
Microtel by Wyndham emphasizes modern efficiency and minimalism for today’s guest and owner. The Moda prototype elevates the brand’s design while aiming to reduce building costs, optimizing efficiencies and helping drive greater returns for franchisees. Moda reduces Microtel’s total footprint by 28 percent versus the prior prototype and delivers more than 70 percent of rentable space – one of the strongest rentable footprints in both the economy and midscale segments.
Another member of the council, Mayur Patel of KM Hotels, also recently signed agreements for a prototypical Microtel by Wyndham hotel in Asheville, N.C. as well as a La Quinta by Wyndham in Richmond, Va.
Keri Putera, vice president, Brand Operations, Microtel by Wyndham said that the entire design was created in partnership with franchisees and developers who shared their expertise to help us them craft one of the most efficient buildings in the business.
Pete Patel also participated in the brand’s developer council, an advisory collective of owners, operators and managers with diverse portfolios across the industry who worked closely with designers to integrate their feedback into the Moda design.