Middle East recognises UK travel entities

Published on : Thursday, December 17, 2015

TOURISM IRELANDTourism Ireland along with VisitBritain and Four Communications was one of the winners at the annual Middle East Public Relations Awards (Mepra) in Dubai, UAE, held recently.

The ‘One Break, Two Cities’ campaign was crowned the Gold Winner for ‘Best Integrated Campaign’ at the ceremony.

Four Communication manages a series of campaigns for Tourism Ireland every year to increase the awareness of the island of Ireland as a top destination to travel to from the UAE and the GCC. The ‘One Break, Two Cities’ campaign was jointly introduced with
VisitBritain to highlight the ease of visiting both destinations in one go.

The campaign was launched in September this year and was developed to encourage visitors to Great Britain to include Ireland as an add-on destination when making their travel plans.

Last year, Ireland welcomed about 55,000 visitors from the GCC.

The ‘One break, Two Cities’ combinations feature any city in Ireland and Britain, including suggested routes such as Cardiff to Dublin, Edinburgh to Cork or London to Belfast.


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