Middle East tourism on focus in ATM forum

Published on : Thursday, March 16, 2017

UNWTOAccording to the WTO, visitors to the MENA region will total 195 million by 2030, growing at a rate higher than the world average. The growth and development of the sector will be part of the discussion at the UNWTO & ATM ministerial forum at the Arabian Travel Market this year from April 24th-27th in Dubai World Trade Centre. The event will have a particular focus on the contribution of tourism to sustainable economic growth and diversification in the MENA region.

To quote Simon Press, senior exhibition director, ATM, “The Middle East has experienced huge changes since the UNWTO Ministers Forum was last held at ATM back in 2015. This year will reflect the pace and level of that development, uniting more than 20 ministers with industry leaders in the MENA region to consider methods of capitalising on tourism growth and building a sustainable ecosystem for the sector to unlock its potential within each country’s National Agenda. Specific areas of focus will include GDP growth and economic diversification, innovation, entrepreneurship and productivity, job creation, human capital and infrastructure development, investment and export promotion.”

Press said that future job creation and entrepreneurship in the regional industry will be the first priority of this forum. The forum is among the number of events in the year-long programme of activities under the International Year of Sustainable Tourism for Development 2017.

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