Published on : Monday, November 27, 2017
Wanderlust. Bucketlists. The unending desire to discover the world and the ability to just get up and go. A generation that’s 79 million strong, millennials want to explore everything that the world has to offer and they want to do it today! The itineraries aren’t carved in stone, the destinations are never conventional, thinks Ikaria in Greece or Burma, Myanmar, the hotels are more bed and breakfast or homestays than luxury in nature, and the journey is infinitely more important than the destination.
But how does this generation really affect the travel industry?
Online More Than Offline
Be it social media sites or online booking sites, millennials prefer to get everything done, right from research and planning to ticket and hotel booking, online. With the desire to just get up and go, they prefer the convenience and speed of apps and online platforms to brick-and-mortar agencies.
The Importance of Experiences
With more than 72% of millennials choosing to spend time and money on experiences, instead of just travelling for the sake of ticking off a place from their bucketlist, themed vacations are increasingly becoming the norm, from foodcations and thrillcations to unique getaways, like a night in the Amazon rainforests. In fact, according to research, more than 86% of millennials said they would pick a travel destination on the basis of the experiences and culture, while 78% treat travel as a chance to learn something new.
The Adventure of Travelling Solo
While solo travel has always been considered dangerous, millennials prefer this option as it gives them the freedom to explore independently. This, coupled with an increasing number of tours specifically for solo travelers, and extremely up market hostels and homestay options, has given solo travelers the confidence needed to set off on their own.
While business travel has always been there as a sector, it’s increasingly becoming a market in itself, with young professionals opting to pair business travel with the chance to further explore the destination on their own. This trend has further become popular with professionals choosing careers or jobs, factoring in the possibility of travelling for business.
Today, travelers aren’t content with simply exploring a particular destination, as they would much rather get involved and give back to the community in some way. Therefore, volunteer tourism, where travelers can work with a local NGO for a particular cause, has picked up in a really big way in recent months.
“Travel is no longer an occasional thing, or something that people plan for once a year,” says Viren Batra, co-founder of Nirvana Travel. “Travel has now become a chance to discover, explore and learn new things. The travel industry is also constantly evolving, with new trends making an appearance every year, with millennials leading the charge each time.”